Social Media Strategy

The advent of social media has brought with it several dynamic tools to help organizations communicate with current supporters and draw in new ones. Best of all, there's usually no fee for their use. But the tricky thing about "free" social media platforms, is that they're anything but. Using online tools to communicate with your constituents can take a significant investment of staff resources. And those resources could be missing the mark without an effective strategy to guide your online actions.

So you've got a Facebook page and some followers. Maybe you've even joined the Twitterverse. How's that working out for you? Are you reaching your goals? Have you even established goals? What are your criteria for evaluation? How are you defining success? So many questions!

We know what you're going through. These new and ever-changing systems of communication bring with them a brand new set of challenges to face, best practices to follow, and metrics to benchmark against. But – (take a deep breath) - it's all going to be ok. NPower consultants understand the important role that social media plays in a comprehensive communications plan and can help your organization devise a plan to utilize online communications tools in an effective and meaningful way. Whether you need help determining which social networking site to join, an audit of your current systems, training on best practices, or information on third party tools for management and evaluation of your online platforms, we'll meet you where you are and work to develop and implement a social media strategy that advances your mission.

How to learn more

If you're new to social media and looking to learn more, check out our Training Calendar. We frequently host trainings and workshops that aim to help organizations build a strong community of online supporters and turn social media activity into offline action.

Ready to kick-start your social media strategy? Give us a call at 206.286.8880 or contact us online.