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Social Media Return on Engagement

Sometimes it can be hard to figure out if and how the time and effort invested in Social Media is really paying off for your organization. This flier was put together by NPower to help explain Social Media's Return on Engagement and give some tips for different ways to measure Social Media efforts.

Sometimes it can be hard to figure out if and how the time and effort invested in Social Media is really paying off for your organization.  This flier was put together by NPower to help explain Social Media's Return on Engagement and give some tips for different ways to measure Social Media efforts.

Social Media Return on Engagement

The Key Differences between Social Media and Traditional Media

Shift from Monologue to Conversation - Using Social Media means giving up a little control over your organization's message and trading it in for a chance to better engage and learn from your constituents.

Happens in Real Time - Social Media doesn't wait for press releases or formal statements, it is about responding in real time to both positive and negative feedback.

User-generated - Fortunately you don't have to rely solely on your own staff to create content for Social Media, good engagement means that your constituents will also be producing posts, tweets, comments and status updates.

4 Ways to Measure Social Media Return on Engagement

  • Participation (Comments, Shares, Likes)
  • Authority (Links from others, Website traffic from other sources)
  • Influence (Requests to re-post / guest post)
  • Sentiment (General tone of user-generated content)

    • Resources for your nonprofit

    Just getting started - The Nonprofit Social Media Decision Guide: A guide to help your org decide which channels to start with and set up the basics.

    Looking to learn from your peers - NTEN Nonprofit Social Networking Benchmark Report: This report reflects the social media usage of over 11,000 nonprofit orgs.

    Fine-tuning your strategy - Social Media Audit: Tool for evaluating current Social Media efforts and creating improved online communication strategy.

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