Google Analytics
Your organization’s website is the cornerstone of your online communications strategy. Maximize the effectiveness of your site by regularly monitoring and analyzing the impact your site is having with Google Analytics - a free service that generates statistics about the visitors to a website. NPower has hosted brown bags and webinars to help nonprofit staffers look beyond Google Analytics' pretty charts and graphs to discuss what that data really means for nonprofit organizations and how it can be used to measure progress toward your online goals.
Brown Bag Prezi
Google Analytics Webinar Recording
Webinar Slide Deck
Google Analytics Handout
The Google Analytics handout contains definitions for basic metrics and three tips you should know about, including:
- Tracking document downloads
- Annotations
- Alerts
