NPower social media coaches volunteer alongside over 11,000 others for Day of Caring

Last Friday NPower participated in the United Way of King County’s Day of Caring. Over 11,000 individuals from over 122 companies volunteered with 416 projects through King County. Our project involved 25 social media coaches working alongside staff from 23 area nonprofit organizations to improve their social media practices. The feedback we’ve received has been overwhelmingly positive, and we’re so happy to have been a part of this monumental day of volunteerism in King County.

The NPower team fanned out in the Seattle area to visit a handful of the locations where our coaches were serving. Director of Community Engagement Peg Giffels visited League of Women Voters of Washington where volunteer Dana Chaffin was assisting staff from local and national chapters. Dana was giving a ton of great tips including:

• Hone the call to action with succinct language.
• “Own” the titles to key content (example: “Voting Tip of the Week”) and create tags so people know what they’re reading.
• Break content into small pieces.
• “Like” your own posts so your friends will see it too.
• Try a fun challenge from time to time. For example, “We can’t hold this event until we have 100 likes.”

Just up the road in Wallingford, volunteer Jamie Quick was working closely with FaithTrust Institute’s Communications and Marketing Director Doug Sorin to improve their strategy. Jamie was sharing some good advice around beefing up their Facebook presence in advance of a website and eNews campaign to drive traffic to their profile. “Give them some content and action steps and they’ll come back. Don’t put a lot of effort into sending them to your page before you’re ready with a way to engage,” he recommended.

Our Americorps VISTA team also made some site visits and will be sharing their coverage on the blog later this week. Want more day of Caring coverage to tide you over until then? Twitter users can re-visit the activity from the day by searching the hashtag #DayofCaringKC, there are hundreds of photos on United Way’s Flickr photostream, and you can view the NPower-specific photos on our Flickr photostream.

- Mandi Moshay