Facebook 101 Brown Bag Re-Cap
As the most popular social network for nonprofits*, Facebook integration is everywhere. However, figuring out how to use Facebook effectively to engage donors, volunteers and other members of your nonprofit community isn’t always easy. Here's the full re-cap from our recent brown bag...
As the most popular social network for nonprofits*, Facebook integration is everywhere. However, figuring out how to use Facebook effectively to engage donors, volunteers and other members of your nonprofit community isn’t always easy. On Wednesday, our free brown bag training series continued with Facebook 101, to help dig into this communication channel. We had a good conversation that focused on two main concepts: Facebook Insights and Tactics for Facebook Engagement.
Facebook Insights - What do all those numbers mean?
Our Top 5 Facebook Tactics
1. Create a fully functional Page
2. Ask questions / Elicit feedback
3. Pictures speak louder than words
4. Be responsive
5. Don’t be afraid to re-share interesting content
What more info, check out the full presentation over in the Knowledge Center. Also we have lots more FREE brown bag trainings coming up this summer!
3 Bonus Resources
- John Haydon’s 27 Ways to Increase Engagement on Your Facebook Page - lots of good ideas to help you think outside the box and breathe some new life into your Facebook presence
- The Nonprofit Facebook Guy - created by the very same John Haydon, this site is chock full of helpful information, guides, videos and more all designed to help your nonprofit get the most out of Facebook.
- Nonprofit Tech 2.0’s 5 Nonprofits That Have Found Their Facebook Voice - sometimes it is easiest to learn by example, so check out these nonprofits and how they are using Facebook
*The latest Nonprofit Social Network Report found that 98% of nonprofits have a Facebook Page
